The Internet is the one medium where the playing field is equal with both your competitors and the largest of corporations. The reason for this is that everyone has what can be displayed in a web browser, so you need to make the most of that valuable space to deliver your message.
Making the content interesting helps, making it topical and relevant is important too. How the site looks is a matter of personal taste. The great mistake many people make is making it look like something that appeals to themselves. It should in fact look like something that would appeal to your potential customers.
The term 'functionality' is very important, having great content is one thing, but poor navigation or slow speed of delivery also contribute to a negative user experience.


