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Your website is now online and you are happy with the product. Any time now hundreds of enquiries will flood your inbox. Right? Wrong!
Once your website is online you have simply prepared the site for people to visit. It'is a popular belief that once you are on the internet your website will generate enquiries all by itself, without any input from you. That unfortunately couldn't be further from the truth. Yes your website is now ready for visitors but how do you get them? The answer is through website marketing.
The Wendy House looks at all the different ways web marketing can be applied to your business:
- search engine strategies
- linking strategies
- submit your site to key directories
- submit your site to specialised directories
- request reciprocal links
- write articles for others to use in their newsletters
- issue news releases
- begin a business blog
- include uour URL on stationery, cards, and literature
- promote using traditional media
- install a signature in your email program
- e-mail strategies
- publish email newsletters
- send offers to your visitors and customers
- pay per click (PPC) advertising strategies
